The plan is I’m going do about 8 minutes sharing an idea or a concept with you every single weekday using the hashtag #8at8
I want to share with you today a little bit about hashtags.
Some of what you hear on this you might already know, some of it might be useful and some you might already be implementing – but it’s always good to re-hear things.
This morning in a conversation with Lee Jackson from Agency Trailblazer, we shared a few bits and pieces with each other. Obviously, it’s a good idea to remember the things that you already know and to be reminded of them, but also to discover new things that other people know.
There’s always something you can learn from the people around you. Like I said in my last update.
When you surround yourself with amazing people you start to get amazing results.
So in this update, I’m going to spend eight minutes quickly talking to you a little bit about hashtags.
The hashtag #8at8 is gonna be all about me sharing at eight minutes worth of knowledge with you at eight o’clock int he morning, so check in for that.
You can follow the hashtag!
If you’re on the platform, actually go to it and do a follow against it, and make sure that you are following along with all the content. I’m going to share eight minutes at a time, so it’s nice and digestible and ready to go.
Hashtags. I get asked all the time about this.
Where should I be using hashtags?
How should I be using them?
What are the best practices for them?
I want to share with you what hashtags are all about.
Hashtags essentially curate a conversation across the various social media platforms.
So whether you’re doing it on Facebook or LinkedIn or Twitter, a hashtag helps you to find the content that is relevant to a specific topic.
If you’re using hashtags – Just like for this, I am using #8at8 – It means you’ll find all of the content that’s posted at 8 o’clock, 8 minutes long – sharing about a specific topic.
That hashtag [ #8at8 ] will help you find all of that conversation.
If you’re sharing it and you want to talk about it and tell other people, then using the same hashtag when you repost and when you talk about it, will mean that we can see the whole conversation in one place.
Hashtags curate a conversation.
Whether it’s Instagram, Facebook, Twitter, LinkedIn they all allow you to use hashtags.
You can click the hashtags and you can go to see the conversation that’s happening around a specific topic.
As world events happen, sports events and things like that, they tend to all have hashtags,
Events and conferences use them.
It’s a good way to stay engaged in the community and get involved in the conversation with people who are interested in the same thing. It allows you to cut through the noise and get to the content that you’re most interested in based around specific topics.
Hashtags are really powerful for community building. They’re also really really powerful for doing research.
A lot of people ask ‘What hashtags should I use?’
If you look within your industry – put in a hashtag that you think’s relevant.
Last night talking to Denise Peasegood at #NLCRugby – who does male grooming products, I asked, why don’t we look at ‘beards’ or words around that. Then go and look at the type of content other people are creating in that industry, in that niche and look at the other associated hashtags.
Find the content via one hashtag, and a lot of content will have more than one hashtag posted against it, that you can look into further.
Therefore when you find someone who’s really influential or doing well within your industry, you can go through that one hashtag, and from that content, you will also find other hashtags that people are using, that are common within your industry.
You can do your research, you can make a lot of notes about it and you can find people who are interesting and interested in the type of things that you are. From there you can also build out your knowledge so you can learn from other people.
All of the things that you need to be doing, surrounding yourself with amazing people, doing your research and investing time in improving yourself, your processes and everything like that – the hashtags side of things will literally allow you to cut through the noise.
To get to a specific topic.
Get to a specific area of interest and engage in that community and that conversation.
They are pulling the content together, and it allows you to research further.
For example, within your industry, you find the hashtag that you think is relevant. So for me, I might go #socialmedia – very broad! A massive amount of content there. But I can go through and I can find, depending on a platform, the top people using it. I can then look at the other hashtags they are using. It will then inspire me to use some different hashtags and to engage in slightly broader conversations or more niche conversations that allow me to work out from there the hashtags.
Looking at those other conversations to see how I could be using them, and being more visible within those areas and topics.
One of the things that came up in my conversation with Lee Jackson over breakfast this morning was about hashtags in stories.
A lot of people don’t realise… we did this as a test through Snapchat, but you can do it in Instagram as well!!
Here is a really big tip for you, which I really want you to share, as I’m all about giving knowledge and helping as many people as possible, is that hashtags apply within your stories!
So if you’re doing an Instagram story, here’s a little tip for you.
I’m live right now and you can see down here (bottom right of screen) there’s a little dark / black area in the corner over here. Because there is a jacket here, it is quite a dark area of the screen. This means I can put lots of hashtags in this area.
If this was an Instagram story, I could write lots of hashtags and put them in the same colour as this area and put them there. This way they are not visible, they don’t interfere visually with the post in the story, but what it does is that it says on Instagram to other people, through the hashtag – This is a piece of content that is relevant to the conversation or the story they are looking for through a search for specific hashtags.
So within your stories you can do that same on Snapchat, you can drop them into your posts, and what it does is allow Snapchat to find out more about the relevance of the content from the words you included.
When you publish it to public stories, it then knows which stories it should appear in, based on the content and words included by you in the hidden text.
Obviously, they’re doing it from what the images are, but they can also do it from the written words that are included on it too! Therefore putting more words and hashtags into your content, and into your stories will help them to become more discoverable. It will also put them into conversations that matter around that specific topic area.
When you’re doing this on Instagram… Don’t forget on posts you publish on Instagram, that you can put up to 30 hashtags!
Yep 30 hashtags on each Instagram post!
[ directly on the post or in the comments – your choice! ]
Now that looks messy, if you just put in the comments to if you want to. It doesn’t matter whether it’s on the post or in the comments of the post, but it will make that post discoverable. So use as many hashtags as you can.
Do your research first. Find the ones that really work and that have got a big following, but also try to go down to some more niche hashtags.
For me obviously I use #ImTristanG – which allows you to see all of my content, because it’s ‘ImTristanG on all the socials’ – you can then go and find that, and you can dig deep into that specific topic area.
For me, if you wanted because you liked my delivery style, you liked the content and the knowledge sharing, then there is lots of it out there!
I put out loads of content.
Hit the hashtag #ImTristanG – go find that content, follow it, leave comments and if you find it useful please just share it with other people. That’s my big ask!
You can do it for research.
You can do it to get involved in conversations.
But here’s the killer one… Hashtags can be used for a brand building!
I just talked to you about #ImTristanG
I use it on the content that I put out, so that you can go and find all of the other content easily. Not only are my social media platforms all the same name ( @ ImTristanG ), but I used the same hashtag for the content I’m putting out too.
So if it’s relevant, and you know people are gonna be interested. When they are going looking for more to do research and get some more help #ImTristanG is a really good place to go to get some of that free knowledge that I’m putting out there!
It’s also a way to follow me online and see all the good stuff that I’m doing, whether that’s events, speaking, education, training, products or services that we were delivering.
There’s an opportunity for you to follow my story, get involved and find out a little bit more about me. Sometimes I’m just sharing a bit of personal info, and it’s a way you can connect with me and find out more about me.
I hope that’s been useful, hope you’ve enjoyed hearing a little bit about hashtags in this #8at8
As I said before it’s eight o’clock and I am just gonna jump in and share some knowledge with you to see how can I help you in eight minutes or less.
Thank you so much for being in my community, I really appreciate each and every one of you. If you found this useful, please hit the share button, please do tag a friend to let them know about this. Tell them get up early and make sure you are in on the LIVE broadcast on my Facebook at eight, or to come back and watch them later.
Thank you so much everybody, have an amazing day I’ll connect with you all in the comments very shortly and I’ll catch up with you very soon.
Chief Innovation Officer