- Local Student Reach Saturation 82% 82%
- Conversion Ratio 78% 78%
- Customer Satisfaction 100% 100%
One of the most innovative campaigns of the year, run to students in Bournemouth town, to drive their interest and engagement with the launch of a brand new digital software service being offered by Microsoft to aid them with their studies.
The team engaged students both in person and online as a clever mutli partner product activation, as part of a wider campaign, to help increase the level of sign ups to their new software.
The team were pleased with the higher than expected response rate, engagement & uptake for the software offer.